Orange Sierra Leone has on Monday 5th January, 2026 officially welcomed its new Chief Executive Officer, Madam Aicha Toure, during a well-attended ceremony held at the company’s headquarters at Hill Station, Freetown.

Madam Toure was accompanied by the outgoing Chief Executive Officer, Sekou Amadou Bah, and received a warm welcome from members of the company’s top management and staff. The event marked a significant leadership transition for the telecommunications company as it continues to strengthen its operations and expand digital services across Sierra Leone.

Following the welcome ceremony, the outgoing CEO, together with the Human Resources Manager, Agnes Songa, conducted Madam Toure on a comprehensive tour of key Orange Sierra Leone facilities. These included all departments at the Head Office on Hill Station, the Orange Digital Centre, which also hosts the Orange Foundation Sierra Leone, the Orange Money Office, and the Orange Data Centre on Spur Road in Freetown.

During the tour, the new CEO met and interacted with staff across various units. Employees expressed their enthusiasm and assured Madam Toure of their full commitment to working collaboratively with her to achieve the company’s strategic goals under her leadership.

Madam Aicha Toure brings to Orange Sierra Leone a wealth of experience in telecommunications, technology, and financial services, with over 12 years of international experience driving transformation and innovation. She joined the Orange Group in 2017 as Chief Strategy and Innovation Officer at Orange Mali, where she led major initiatives, including the expansion of 4G services, fiber connectivity, and energy access.

In 2019, she was appointed Chief Executive Officer of Orange Money Mali, a role in which she successfully positioned the company as the national leader in financial inclusion and transformed it into the largest mobile money operation within the Orange Group.

Madam Toure holds a Master’s degree in Engineering from Centrale Supélec and has also completed an Executive MBA at the Massachusetts Institute of Technology (MIT) as a Sloan Fellow. She is widely recognized for her strong commitment to advancing digital and financial inclusion across Africa.

Her appointment is expected to further strengthen Orange Sierra Leone’s vision of delivering innovative, inclusive, and customer-focused digital solutions, while contributing to the country’s broader socio-economic development.
Credit: Foday Moriba Conteh