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United Bank for Africa Sierra Leone (UBA-SL) has on 22nd August, 2025 renewed its partnership with award-winning musician, Drizilik, extending his role as the bank’s brand ambassador for another year. Drizilik, a leading figure in Sierra Leone’s entertainment industry, will continue championing UBA SL’s Leo Chatbot and NextGen Accounts, strengthening the bank’s efforts to make financial services more accessible and engaging for the country’s youth.

The collaboration, which began in May 2023, has focused on creativity, innovation and empowering young people through user-friendly banking solutions. Since its inception, the partnership has produced dynamic campaigns, including campus activations and Leo-themed events, promoting UBA SL’s digital products and financial literacy initiatives.

“We are delighted to renew our partnership with Drizilik. His creativity and influence resonate strongly with the youth market we serve through Leo and NextGen,” said Mohamed Alhajie Samoura, Managing Director and CEO of UBA SL. “This renewal is a commitment to reaching even more young people through music, movement and meaningful engagement.”

Drizilik expressed excitement about continuing the partnership. “Leo and NextGen represent the future of banking in Sierra Leone simple, smart and youth-driven. I’m thrilled to help young people view banking as part of their daily lives not just a transaction,” he said. He emphasized that the partnership comes at a crucial time as youth entrepreneurship and innovation continue to grow, making access to modern financial tools increasingly important.

The renewed agreement promises more interactive campaigns, including expanded campus tours, product activations and digital engagement initiatives, aimed at deepening UBA SL’s connection with young Sierra Leoneans.

UBA SL’s Leo Chatbot, available on WhatsApp, Facebook Messenger, Instagram, Apple Messages and Google Business Chat, allows users to transfer money, pay bills and access other banking services through a simple chat interface. The NextGen Account, designed for students, tertiary institution attendees and youth corps members aged 18 to 25, offers a modern banking experience tailored to young people’s lifestyles and aspirations.

UBA Sierra Leone, a subsidiary of the pan-African financial institution, United Bank for Africa Plc, has received numerous accolades. In 2023, The Banker named it Bank of the Year, while the African Branding Agency recognized it among Sierra Leone’s Top 10 Institutions. CEO Mohamed Alhajie Samoura was ranked among the Top 5 Financial Leaders in the country.

The bank also won Climate Positive Bank of the Year at the 7th Environmental Care Awards and was honored by the African Ovation Awards for outstanding customer service and contributions to Sierra Leone’s socio-economic development. Additionally, ten UBA SL executives were named among the Top 100 Emerging Leaders in Sierra Leone.

As a trailblazer in digital banking across the continent, UBA Sierra Leone remains committed to delivering secure, innovative, and youth-friendly financial services.